These are my final two ideas for the NMPD brief, I think both work well, they are well weighted, clear and clean. The top idea might possibly be the most usable as the text would still be easily readable when scaled where as the lower idea might loose clarity quickly. The logo itself is made up for numerous custom photoshop brushes, to create the dots in perspective. The idea is based on two points, one being cells under a microscope and also the warped reflection seen in a camera lens. Linking together the photography and medical parts of the department.
I think both ideas would be usable as the look as if they could be use in industry because they look very professional.
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