My
personal branding many not immediate make sense as a graphic
designer but I feel it says quite a lot about me. Teeth have always
been something that interests me greatly, up until the age of 17 I
wanted to be a dentist as there are two in my family. As well as
this I think teeth themselves say a lot about someone are one of the
first things I take notice of when talking to someone. So that is
why I began my portfolio with a set. The idea of a set of teeth and
the brand name FullSet has more than one meaning, the obvious being
a full set of teeth, but more than that I can mean a full set of
work, a full set of skills or ideas. They like skills are something
that need to be maintained and polished and you have them for life.I
started these ideas through a few rough sketches of both the teeth
themselves and a stylised signature, inspired by the world renowned
street/surf wear brand Stüssy, in a note pad then scanning them in
and redrawing them in illustrator with the pen tool creating a
vector. And for my monogram logo I took a typeface I found online
which I liked elements of my not the entire thing, I then edited the
anchor points changing it to my liking and combining the two letters
on illustrator.
Friday, 1 March 2013
D&AD - MAKE YOUR MARK - SELF BRANDING - logos
After looking at other brands I've realised the importance of a whole brand identity rather than a single logo. So I created a series of linked logos.
My
personal branding many not immediate make sense as a graphic
designer but I feel it says quite a lot about me. Teeth have always
been something that interests me greatly, up until the age of 17 I
wanted to be a dentist as there are two in my family. As well as
this I think teeth themselves say a lot about someone are one of the
first things I take notice of when talking to someone. So that is
why I began my portfolio with a set. The idea of a set of teeth and
the brand name FullSet has more than one meaning, the obvious being
a full set of teeth, but more than that I can mean a full set of
work, a full set of skills or ideas. They like skills are something
that need to be maintained and polished and you have them for life.I
started these ideas through a few rough sketches of both the teeth
themselves and a stylised signature, inspired by the world renowned
street/surf wear brand Stüssy, in a note pad then scanning them in
and redrawing them in illustrator with the pen tool creating a
vector. And for my monogram logo I took a typeface I found online
which I liked elements of my not the entire thing, I then edited the
anchor points changing it to my liking and combining the two letters
on illustrator.
My
personal branding many not immediate make sense as a graphic
designer but I feel it says quite a lot about me. Teeth have always
been something that interests me greatly, up until the age of 17 I
wanted to be a dentist as there are two in my family. As well as
this I think teeth themselves say a lot about someone are one of the
first things I take notice of when talking to someone. So that is
why I began my portfolio with a set. The idea of a set of teeth and
the brand name FullSet has more than one meaning, the obvious being
a full set of teeth, but more than that I can mean a full set of
work, a full set of skills or ideas. They like skills are something
that need to be maintained and polished and you have them for life.I
started these ideas through a few rough sketches of both the teeth
themselves and a stylised signature, inspired by the world renowned
street/surf wear brand Stüssy, in a note pad then scanning them in
and redrawing them in illustrator with the pen tool creating a
vector. And for my monogram logo I took a typeface I found online
which I liked elements of my not the entire thing, I then edited the
anchor points changing it to my liking and combining the two letters
on illustrator.
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