This was from a project relating to the Staff Bistro at Rye Hill campus. I created the BirdKey logo by combining elements linked to the bistro and the surrounding area. The key representing exclusivity because the bistro is only for the use of staff, no students. The bird being a magpie, linking with the area, Newcastle. Also links with the college.
I really like these logos, i feel they have a strong image and a striking text. The illustrative aspect of logo design really appeals to me.
It created the logo itself first by hand drawing then scanning in, and using illustrator to trace the image, creating a vector so the resolution is unaffected by scaling the image, this important with a logo as it could be needed to print at any size. The business cards where then made on photoshop. I also created letter heads and compliment slips in a similar way.
No comments:
Post a Comment